Draft reference — content review pending

Gross Profit

Revenue remaining after subtracting the direct costs assigned to the included goods or services.

Plan my KPIs

Business question

How much remains after the direct cost of delivering the included goods or services?

Formula

Gross profit = included revenue − cost of goods sold or other direct delivery costs.

Revenue − direct costs

Calculation notes

Define which labor, materials, fulfillment, subcontracting, or delivery costs are treated as direct for this business model.

Edge-case guidance

Service businesses may classify direct costs differently from product businesses. Record the policy and avoid comparing figures built on different classifications.

Required data

InputTypeStatusAvailable source hints
Included revenueRevenue covered by the selected reporting period and scope.CurrencyRequiredAccounting software · Excel
Direct costsCosts directly assigned to delivering the included goods or services.CurrencyRequiredAccounting software · Excel

Interpretation

Use gross profit to understand the contribution left before operating expenses. The direct-cost policy must stay consistent across periods.

Caution

Gross profit is only comparable when revenue scope and direct-cost classification are consistent. It is not a substitute for net profit or cash flow.

Implementation recommendation

Agree on a direct-cost policy with the finance owner and review the treatment of service labor, fulfillment, and subcontractors.

Target guidance

Set the first target from a comparable historical baseline for gross profit, then adjust it for strategy, capacity, seasonality, data quality, and relevant market or regulatory context. Review the direction with the accountable business owner rather than treating any external benchmark as universal.