Draft reference — content review pending
Quote-to-Project Conversion Rate
The percentage of eligible decided quotes that become confirmed translation or language-services projects.
Business question
What share of eligible decided quotes becomes a confirmed project?
Formula
Quote-to-project conversion rate = accepted eligible quotes that became confirmed projects ÷ eligible decided quotes × 100.
Calculation notes
Define quote eligibility, decision period, project confirmation, expired quotes, withdrawn quotes, and how revised quote versions are linked without double-counting.
Edge-case guidance
Separate client-caused pauses, rejected scope, and quotes still open. A project confirmed through a different sales process should be linked consistently.
Required data
| Input | Type | Status | Available source hints |
|---|---|---|---|
| Accepted eligible quotesEligible quotes accepted and converted to confirmed projects. | Number | Required | CRM · Excel · Google Sheets · Manual records |
| Eligible decided quotesEligible quotes with a final accepted, rejected, expired, or withdrawn decision; quote versions are handled once. | Number | Required | CRM · Excel · Google Sheets · Manual records |
Interpretation
Use this measure to understand quote outcomes, while considering scope, pricing, language pair, client fit, and the distinction between a quote version and a project.
Caution
A higher conversion rate may reflect underpricing, narrow eligibility, or accepting unsuitable work; it does not prove project profitability or satisfaction.
Implementation recommendation
Record one stable quote identity, decision state, and project-confirmation event in the CRM or quote register.
Target guidance
Set the first target from comparable historical performance for quote-to-project conversion rate, then adjust it for the service mix, language pair, capacity, seasonality, data quality, and client commitments. Review the direction with the accountable owner; improving conversion should not weaken price discipline or delivery capacity.