Draft reference — content review pending
Revision Rounds per Deliverable
The average number of counted revision rounds recorded for eligible completed deliverables.
Business question
How many counted revision rounds does each eligible completed deliverable receive on average?
Formula
Revision rounds per deliverable = total counted revision rounds ÷ eligible completed deliverables.
Calculation notes
Define a revision round, distinguish internal quality corrections from client preference changes, and state whether approved scope changes create a new deliverable.
Edge-case guidance
Do not compare counts across deliverables with different complexity or approval models. A low count may indicate weak review or unrecorded changes.
Required data
| Input | Type | Status | Available source hints |
|---|---|---|---|
| Counted revision roundsRevision rounds counted under the agreed scope and approval rules. | Number | Required | Project management system · Manual records |
| Eligible completed deliverablesCompleted deliverables included in the same cohort and scope basis. | Number | Required | Project management system · Excel |
Interpretation
Use it to understand briefing, discovery, approval, and delivery friction. Fewer revisions are not automatically better when discovery is weak or quality is compromised.
Caution
The measure depends on consistent logging and does not measure creative quality or client satisfaction by itself.
Implementation recommendation
Agree on round boundaries and record the cause and owner of each revision without storing unnecessary client information.
Target guidance
Set a context-specific target by comparable deliverable type; balance efficient approvals with sufficient discovery and quality review.