Draft reference — content review pending
Campaign On-Time Delivery Rate
The percentage of eligible completed campaign deliverables delivered by the agreed deadline.
Business question
What share of eligible completed campaign deliverables met the agreed deadline?
Formula
Campaign on-time delivery rate = eligible campaign deliverables completed by the agreed deadline ÷ eligible completed campaign deliverables × 100.
Calculation notes
Define deliverable completion, agreed deadline, campaign cohort, approved deadline changes, client dependencies, and treatment of partial delivery.
Edge-case guidance
A higher rate may reflect weak commitments, silent deadline changes, or reduced scope. Client-caused and internal delays should be classified separately.
Required data
| Input | Type | Status | Available source hints |
|---|---|---|---|
| On-time campaign deliverablesEligible completed deliverables delivered on or before the applicable agreed deadline. | Number | Required | Project management system · Excel |
| Completed campaign deliverablesEligible deliverables completed in the selected cohort after applying completion rules. | Number | Required | Project management system · Excel |
Interpretation
Use it to monitor campaign delivery reliability. Distinguish campaigns, projects, and deliverables, and separate client-caused delays from internal delays.
Caution
Timeliness alone does not prove quality or client value; do not improve it by hiding pauses or reducing agreed scope.
Implementation recommendation
Capture baseline deadlines, completion events, approved changes, and delay causes in the project system.
Target guidance
Set a target from comparable campaign cohorts while balancing timeliness with quality, discovery, and client dependencies.